Just a little bit...
After the statements of Mars on complete sustainabel sourcing in 2020 and Cadbury's shift to fairtrade, Kitkat can't stay behind. Nestlé announced that a part of Kitkat will go fairtrade too.
Nestle SA will start certifying some KitKat bars in the U.K. and Ireland as Fairtrade, following Cadbury, which started producing mass-market fairtrade chocolate this year. KitKat four-finger bars will carry the moniker from January.
Marketshare fairtrade rises to 10%
Chocolate makers in the U.K. sold 28 million pounds ($46 million) of fairtrade chocolate in the U.K. last year. The share of fairtrade in that market will rise to 10 percent in 2010 because of Nestle and Cadbury’s changes from 1 percent in 2008.
€ 450 milion
Nestle sells about 250 million four-finger KitKats in the U.K. each year. Nestle plans to provide 12 million stronger, more productive cocoa trees to farmers over the next decade. The company has said it will spend 460 million Swiss francs ($456 million) on cocoa, coffee science and “sustainability” projects over the next decade.
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