News from sector

Major stepping stone toward towards the introduction of a consumer label for responsible aquaculture

ASC launched at Brussels Seafood Expo

09 May 2010

On thé spot where every year the most important players in the seafood business present themselves: the European Seafood Exposition in Brussels, ASC has presented itself with a (pro bono) by Ogilvy developped logo and house style. Meetings and talks with hunderds of potential partners in the sector resulted in follow up meetrings and interviews held with numerous journalist led to a lot of media exposure.

ASC Development Director appointed and first of 12 Aquaculture Dialogues Standards finalized

ASC on schedule to launch consumers label next year

26 November 2009

With the Aquaculture Dialogue (AD) standard for Tilapia farming finalized and the Pangasius standard in the last round for public comment, two out of twelve Aquaculture Dialogue standards are ready to be handed over to the Aquaculture Stewardship Council (ASC). The ASC led by dr. Philip Smith and co-founded by WWF and IDH, will implement the standards and shall ultimately launch a consumers label for farmed fish in mid 2011.